In this age of brand value and creating niche products, a company relies on marketing itself to the right consumer bracket. Creating a good image in the market is the main motive of all the service providers or the consumer product manufacturers. To do all this, marketing of the product or the services is a must. Who does this then? Enter the brand managers and the marketing guys. Today each firm has a separate budget for marketing itself and a dedicated team to look after these affairs.
Every company has a retinue of employees on their payroll. Many new employees need to be recruited according to the business needs of the organization. The employees need to be allocated to various departments according to their skill sets and experience. All this is primarily managed by the Personnel Administration or HR (Human Resource) wing of the company. The popular definition of Personnel Administration goes like this – “The phase of management concerned with the engagement and effective utilization of manpower to obtain optimum efficiency of human resources” (Dictionary, n.d.).
A nation passes through various stages of development in its evolution towards high economic growth.
Typically double digit economic growth is what developing countries aim at. Modern day examples of such countries would be – India, Russia, Brazil or even China.
A crucial problem facing these countries is the need for Social Development measures to take equivalent strides, along with economic growth. This is quintessential in order to have parity in the country’s social fabric.
Trade unions have their origins in the Industrial Revolution during the late 1700s when transitions to the new manufacturing process fuelled by Steam machines and coal ushered a new era in industries. Sudden expansion of industries and a swelling workforce created the internal strife between the owners and the workers, the traders and the industrialists. To make sure that the less privileged do not get trampled under the weight of the ambitions of the privileged. Trade unions made sure that the voice of the workers and small time traders was heard on the bigger platform, their grievances and demands could be reached out to the upper hierarchy. These unions have their own leader chosen from within themselves who talks on behalf of the entire fraternity.
As part of the vast and ever growing Human resource management, Industrial Relations form a major component. A synonym for this can be employee relationship. It can specify any time of earner-payer relationship, governing wage management, collective bargaining, labour unions.
From a worldwide and historical perspective, Industrial Relationship has many connotations, some of which are archaic, in a true sense of the term.
In broader sense industrial relations means all such relationships that a business enterprise maintains with various sections of society including employee, state, customers and public in industries contact.
In narrow sense it refers to all types of relationships between employer and employee, trade union and management, workers and union and between employee and employee. It also includes all sorts of relationships at both formal and informal levels in the organisation.